Who We Are

Jon Lakefish

With over 22 years of experience in marketing, branding, and AI integration, Jon Lakefish is a sought-after speaker, trainer, and branding expert who has helped countless businesses achieve remarkable success. An MBA graduate from the Foster School of Business at the University of Washington, Jon has led branding efforts for billion-dollar brands, regional leaders, and global companies across various industries. His expertise lies in not only crafting compelling brand strategies but also incorporating cutting-edge AI tools that increase results, reduce costs, and streamline processes.

As the founder of Lakefish Group, Jon has built a full-service marketing and branding agency that partners with clients as their fractional CMO or entire marketing team. Whether it’s creating a brand strategy, launching a new product, or training teams on the latest AI tools, Jon’s approach is data-driven, creative, and focused on delivering measurable results. His speaking engagements and training workshops on AI in Marketing & Branding have empowered business leaders and teams worldwide to adapt to today’s rapidly changing landscape.

Lakefish Group offers a wide range of services, including:

  • Brand and Marketing Strategy – Tailored plans that align with business goals and target audiences.
  • AI Integration in Marketing – Training and consultation on AI tools to optimize marketing, branding, and content creation.
  • Content Creation – From visual storytelling to digital campaigns, we produce content that captivates.
  • Media Buying – Strategic media planning and execution across digital, print, and broadcast channels.
  • Social Media Management – Engaging, optimized content to grow your brand’s presence and community.
  • Sales Team Training – Ensuring your team represents your brand consistently and effectively.

Jon’s work has been featured in numerous publications, and he has won several awards for his innovative approaches to branding and marketing. Whether through interactive workshops, keynote presentations, or ongoing partnerships, Lakefish Group is committed to helping businesses leverage AI, boost their brand, and achieve sustainable growth.

Let’s take your marketing and branding to the next level—reach out today to learn how we can partner to drive your business forward.

FISH ON!

Timothy Jones

Tim is what we refer to as a Content Guru! He and his team take an idea and run with it in ways that are sure to surprise and excite you. We loop Tim in early on all our branding conversations to make sure we aren’t missing anything when it comes to content creation in this wacky world of social and digital platforms all vying for the eyes and ears of customers.

Once we have a clear idea of our marketing and branding strategy, Tim will turn on his Guru powers and create a content brief that includes ideas and concepts for all creative deliverables, which can include everything from sample copy for a voice over on a digital radio spot, to a full blown storyboard for a TV or OTT commercial spot (over the top platforms like YouTube and DIRECTV on Demand).

Once we have all agreed on a final direction, that’s when Tim and his team really get to work, with site visits, talent scouting, shot lists and more…All with the expectation that we deliver a final piece that not only perfectly represents your brand, but more importantly, resonates with people looking to interact with your brand! As they say, Content is King…not to be confused with the ever famous King Salmon…FISH ON!

Robin Imholte

Robin is our Media Buyer Extraordinaire! With over a decade of experience buying media across all platforms, including digital, terrestrial & over the top, Robin will bring a full picture perspective to the discussion around what media is the right media for your brand.

Together, we will review the demographics and behavioral data we have on your customers and once we fully understand the data, we will develop a media mix we believe will most effectively reach the audience we know are most likely to interact with your brand.

That’s a complex way of saying, we will put your brand in front of the right people at the right time and measure how well they react. Together with Robin, we will review the results and adjust course as needed to make sure we are consistently messaging the right people in the right place at the right time!