The state of artificial intelligence (AI) is evolving quickly, and it’s having a transformative impact across industries. Marketing, branding, and even content creation are benefiting from AI’s immense capabilities. As we progress through 2024, AI adoption continues to rise. In this blog post, we’ll explore how businesses can leverage AI to build their brands more effectively and efficiently.
Harnessing AI’s Power to Build Your Brand
With AI adoption soaring, 65% of organizations are now regularly using generative AI (gen AI). The benefits are clear: reduced costs, increased revenue, and more streamlined marketing and product development efforts. However, challenges like intellectual property concerns and accuracy still persist. At Lakefish Group, we help clients navigate these issues, integrating AI into their processes to achieve optimal results. Explore more about AI’s current state.
ElevenLabs: A Breakthrough in Music-Generating AI
Voice AI startup ElevenLabs is breaking new ground with a model that turns simple prompts into song lyrics. This technology is ideal for creating jingles, podcast intros, and potentially even hit songs. It also provides opportunities for users to sell AI-generated music on their marketplace. However, questions remain about how this innovation will impact human artists and the future of copyright. Learn more about ElevenLabs’ music-generating AI.
Gen AI: Takers, Shapers, and Makers
Not all companies approach AI in the same way. Some are takers, using pre-built AI models. Others are shapers, customizing AI with proprietary data. Lastly, there are makers who develop their AI models from scratch. High-performing companies are integrating AI across multiple functions, driving innovation and customization. Lakefish Group can help you identify where your company stands in this framework and how to evolve your strategy for maximum impact. Read more about these approaches to AI.
Our Workshop: Adapt Today With AI
Our popular workshop, “Adapt Today With AI: The 5 AI Tools You Can Use Today To Improve Your Marketing & Decrease Your Costs”, continues to gain traction. We’ve presented multiple sessions over the past few months, and the feedback has been overwhelmingly positive. These workshops provide actionable strategies and hands-on tools that attendees can apply immediately to improve their marketing efforts.
Here’s what some event organizers and attendees had to say:
- “Jon Lakefish is the leading voice on AI in branding and marketing. His sessions are highly attended and filled with insights that are immediately applicable.” — Event Organizer, Colorado Conference, April 2024
- “We had to bring Jon back as the MC after last year’s success. His energy captivates the audience, and his strategies are incredibly actionable.” — Speaker Outreach Director, Global Digital Marketing Convention, April 2024
- “Jon’s presentation on AI tools was the highlight of the event. The information was practical, and his enthusiasm was contagious.” — Attendee, April 2024 Conference
