Before
Research Built Around the Companies
Jon researches the participating companies, their industries, customers, competitors, and potential opportunities before the event.
2-Hour Interactive Conference Session
The AI Hot Seat: Real Businesses. Real Challenges. Solved Live with AI.
The AI Hot Seat is a 2-hour interactive conference session created by Jon Lakefish where real companies from the audience bring a genuine business challenge and Jon solves it live on stage using AI, with nothing prewritten.
Before the event, Jon researches the participating companies, their industries, customers, competitors, and potential opportunities. On stage, the audience sees every prompt, decision, refinement, and piece of human judgment that turns AI output into something useful. Featured companies leave with real strategies and assets built live.
Watch It Happen
A Real AI Hot Seat at BEMA
Watch Jon work with real companies and real business challenges in front of a live conference audience.
- Nothing prewritten
- Audience participation throughout
- Live research, strategy, and asset creation
- Business results the featured companies keep
How It Works
Built Around the Businesses in the Room
During
Real Problems Solved Live
Selected companies take the Hot Seat and share a genuine challenge. Jon researches the issue, builds a strategy, tests ideas, and creates usable assets live with AI.
After
Strategies and Assets They Keep
Featured companies keep the strategies, ideas, and business assets created on stage. Every attendee sees how to apply the same methods inside their own organization.
BEMA Case Study
Two Companies. Two Live Business Builds.
Kwik Lok
The room helped Kwik Lok develop an AI-powered strategy for transitioning customers toward sustainable bag closures.
Puratos
Puratos created a B2B market-share campaign live, including positioning, a campaign name, an audio script, and the campaign identity.
FAQ
AI Hot Seat Questions
What is an AI Hot Seat?
The AI Hot Seat is a 2-hour interactive conference session created by Jon Lakefish where real companies from the audience bring a genuine business challenge and Jon solves it live on stage using AI, with nothing prewritten.
How long is the AI Hot Seat?
The AI Hot Seat is a 2-hour interactive conference session.
What size audience works best?
The format is built for conferences, associations, peer advisory groups, leadership events, and audiences representing multiple companies or industries. Jon adapts the session to the audience and room.
How are companies selected?
Participating companies are selected before the event so Jon can research their industries, customers, competitors, and potential opportunities. During the session, selected companies bring a genuine challenge, goal, or opportunity to the room.
What do featured companies get?
Featured companies keep the new strategies, ideas, and usable business assets created during the live session.
Does it work for single-company events?
Yes. Teams or divisions can bring their own business challenges to the Hot Seat. For organizations that want a deeper half-day or full-day team experience, the Company AI Workshop is also available.
Bring the AI Hot Seat to your conference
Give your audience a live AI session built around the real businesses and challenges in the room.