The People Behind
Lakefish Group.
We are not a big agency with junior teams and account managers. When you work with Lakefish Group, you work directly with us — the same people who have been doing this together for over a decade.
Founder & Lead Speaker
Jon Lakefish
AI Keynote Speaker · Workshop Facilitator · Brand Strategist
Jon Lakefish is one of North America's most sought-after AI keynote speakers and workshop facilitators - known for sessions that are fast, fun, and immediately useful. With a 20+ year career leading branding and marketing for billion-dollar brands, Jon brings a rare combination of real-world business experience and cutting-edge AI expertise.
He has led 110+ keynotes and workshops across North America in the last two years alone, earning 100% audience value ratings and a 75%+ rebook rate. His flagship session, Adapt with AI: Practical Tools for Immediate Impact, has been called "the first AI session that actually made it click" by event organizers from TEC Canada to Finovate.
Jon founded Lakefish Group to bring together the best creative and strategic minds he has worked alongside for over a decade - building a team that helps organizations not just understand AI, but use it to compete, grow, and win.
10+ Years Together
Timothy Jones
Brand Strategy · Creative Direction · AI Innovation · Integrated Campaigns
Timothy Jones is the creative force behind the brand experiences that define Lakefish Group's client work. With over a decade of collaboration alongside Jon, Tim has played a central role in shaping the strategic and creative direction for countless brands across industries - from challenger SMBs to enterprise-level organizations.
As the leader of Lakefish Group's award-winning creative ecosystem, Tim oversees a multidisciplinary team spanning design, development, AI innovation, video production, and content creation. His ability to blend brand strategy with cutting-edge execution ensures that every initiative not only looks exceptional, but performs at the highest level.
Tim brings a rare combination of visionary thinking and operational excellence. He translates business objectives into compelling brand narratives - and then brings those narratives to life across every touchpoint. From brand identity systems to fully integrated marketing campaigns, his work consistently drives clarity, differentiation, and measurable impact.
Nearly a Decade Together
Robin Rucinsky
Paid Social · Digital Advertising · TV & Radio · Omnichannel Strategy
Robin Rucinsky leads all media strategy and investment for Lakefish Group, ensuring that every dollar our clients spend works harder, smarter, and more effectively. With nearly a decade of partnership alongside Jon - spanning his corporate leadership career and now Lakefish Group - Robin is one of the most trusted media minds in the business.
She brings deep expertise across the full media landscape, including paid social, digital advertising, terrestrial and streaming radio, television, and integrated omnichannel campaigns. Robin doesn't just place media - she engineers performance. From audience targeting and channel selection to negotiation and optimization, she builds campaigns designed to maximize reach, efficiency, and ROI.
Her approach is equal parts analytical and strategic. She understands the data, but more importantly, she knows how to translate that data into decisions that drive real business outcomes. Robin's long-standing partnership with Jon is built on consistency, trust, and results - and together they have scaled brands, accelerated growth, and delivered measurable success across a wide range of industries.
You Get Us. All the Time.
We do not pass clients off to junior team members. We do not take on project-only engagements. Every client relationship is built on direct access to Jon, Tim, and Robin — the same team that has worked together for over a decade, across billion-dollar brands and now for the clients we choose to partner with.
We are selective about who we work with — because the best results come from partnerships built on trust, shared values, and genuine excitement about what is possible. If that sounds like your organization, we would love to talk.
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