The most effective AI workshops remove the guesswork by providing pre-set, role-specific prompts. When attendees see AI solve their actual daily problems, they immediately understand its value.
In Halifax, we ran an AI workshop for the leadership team of the largest developer in Atlantic Canada. Ahead of the session, I researched all ten companies the developer owns.
When we broke into groups, every single attendee had pre-set prompts waiting for them. These prompts were specific to the brand they represented and the position they held.
Nobody had to invent a use case or translate a generic demo into their own world. The property manager tested prompts about their portfolio. The marketing lead tested prompts about their brand, their market, and their competitors.
The usual arc of an AI workshop is a slow climb from skepticism to curiosity. Pre-set, role-specific prompts skip that climb entirely. The person sees the output for their actual job, and the conversation jumps straight to what they can do with it on Monday.
In Toronto, we worked with a CEO peer group, where the standard is high and the patience for theory is low. We built live, worked through challenges brought into the room, and kept every output tied to something they could act on immediately.
When each person's first experience of AI is a prompt built for their brand and their role, the gap between having the tool and using it closes in a single session.
One Toronto CEO called the session usable and actionable information that could be implemented quickly in business and day-to-day life. Another said Jon presented a lot of information in a way that ordinary people could understand.
An attendee from the Shaw workshop described the session as thought provoking, with actionable takeaways.
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Jon Lakefish
Jon Lakefish is one of North America's most sought-after AI keynote speakers and workshop facilitators and is available for events worldwide. He helps business teams cut through the hype and leave with practical AI tools they can use immediately.